I have always been interested in skin care and way, way back, I was employed by some of the major cosmetic and skin care companies. I also travelled from store to store with a mobile unit and gave facials and skin care advice to customers. Part of the unit was a magnifying mirror and every pore, wrinkle and blemish looked ten times bigger under it.
Throughout the years, my interest in skin care grew and I studied plant extracts and essential oils so that I could make my own small batches at home. Friends and family loved their gift sets – and although the company didn`t yet have a name – a seed was planted and I decided that I wanted to design a range of products that were affordable, effective and kind to the skin and the planet.
Always an animal lover, I have never used products that were tested on animals or contained any animal related ingredients such as beeswax and I was certain that my range would follow this pattern.
The company name was trickier and I spent weeks going through every skin related word imaginable, with no luck.
And then on one rainy day I was fussing one of my rescue cats and I told her what a sweetie she was – and that was it – my cat was called Willow and the name Sweet Willow was born.
It has been a tough process to find the best suppliers and the finest ingredients, but now I feel that everything is in place to build on our initial success and develop more natural products that everyone can enjoy.